Business owners must enhance their knowledge of tax management to prevent price gouging following percentage increases and the expansion of Service Tax scope. Executive Director of TRATAX, Thenesh Kannaa, highlights the importance of understanding taxation laws to avoid legal actions under the Price Control and Anti-Profiteering Act 723. Seek professional advice when unsure about pricing adjustments to mitigate risks. Consumers can lodge complaints through the KPDNHEP website, triggering investigations and potential penalties of up to RM500,000 per SKU. Stay informed and compliant to uphold fair pricing practices.