US Reciprocal Tariff – Action Steps by Malaysian Exporters and its Tax Impacts

On 2nd April, the US President signed an Executive Order that imposes a 24% reciprocal tariff on goods originating from Malaysia. This tariff is effective for imports into the US from 9th April (following an interim 10% rate that has been in place since 5th April). While these tariffs are believed to have wider consequences on economies and global trade order, this write-up focuses specifically on some of the immediate actions on the radar of Malaysian exporters and highlight our view on such actions on both the tariff exposure and the corporate tax / transfer pricing implications.
Potential Action by Malaysian ExporterKey Tax Impact
Revisit the pricing of goods exported to the USUS Customs could challenge the valuation based on past data of declared value for the same or similar goods.

The Inland Revenue Board of Malaysia (IRBM/LHDN) may raise concerns over profit shifting to the US particularly if the transaction is subject to transfer pricing rules (put simply, a transaction between group entities or related parties).

There are also transfer pricing complications for the exporter if comparable goods are sold at different prices to the US market and to the rest of the world.

It is vital for businesses not to make expensive mistakes with regards to transfer pricing and Customs valuation by taking commercial decisions in a haphazard manner.

Legitimate exclusion of intermediary’s profits from the dutiable valueIt is not always the case where a Malaysian manufacturer sells directly to the US importer. It is quite common for the intermediary traders to be involved.

For example, a Malaysian manufacturer may sell the goods to an intermediary for $100 and the intermediary may sell to the US importer for $120.

By default, the tariff would be computed based on $120. But that does not have to be the case always.

The US allows a ‘First Sale’ rule to be applied whereby the importation is allowed to be valued at the price of the manufacturer’s sale price (i.e. $100 for the example above) subject to meeting certain criteria such as bona fide dealing, arm’s length pricing and, most importantly, the transaction between the manufacturer and the intermediary being  clearly destined to the US at the time of their transaction. Proper planning and paperwork are necessary to reap the benefits of this valuation approach granted by US Customs.

Revisiting the value chain with regards to marketing intangibleA common consideration is to export the goods as OEM goods, and for the brand royalty to be paid by the US importer after the importation.

Businesses contemplating such a restructuring should bear in mind that in some (but not all) cases, the post-importation royalty is required to be factored in for valuation of goods for the purpose of computing the tariff.

Further, the withholding tax implication and transfer pricing implications must be fully evaluated prior to any action.

Maximizing deductions and exclusions granted by US Customs in ascertaining the dutiable valueThe US allows the cost of freight, insurance, storage etc. to be excluded from the value of goods.

This translates into an opportunity for savings of tariff payable in the US, provided the parties (exporter and importer) collaborate on tracking and sharing of information. Businesses should also reevaluate the incoterm used for the trade to overcome practical obstacles in realizing the duty savings.

The deductions and exclusions are not limited to logistics cost. There is also an opportunity to seek to reduce tariff by properly accounting for latent defect [repair] allowances.

These legitimate saving opportunities are often overlooked as most other jurisdictions (Malaysia and EU included) do not recognize such exclusions and deductions in arriving at the dutiable value. We must always be cognizant that US systems do not necessarily align with our general understanding or presumptions.

Further, the Executive Order on 2nd April also provides that if the goods being imported into the US comprise at least 20% of the value that originates from the US, the tariff applies only on the value of the non-US content of such goods. Documentation and tracking are vital for businesses that are eligible for this exclusion.

Onshoring (or reshoring) to the USOf course, the reciprocal tariffs are avoided for any manufacturing that happens within the US.

This higher operating cost, compliance cost, corporate tax rates and dividend withholding tax renders this option unfeasible for many businesses.

Near shoringThe President’s Executive Order on 2nd April clearly reiterates that the preferential rates provided in the US-Mexico-Canada Agreement (“USMCA”) remains available for goods originating within the region.

This option could be more cost effective than onshoring, but thorough documentation is vital to substantiate meeting of origin criteria. Further, the longer-term implications amid the escalating geopolitical tensions must be factored prior to any commercial decision.

Local distribution activitiesRestructuring the supply chain with distribution function performed within the US could help in reducing the value subjected to reciprocal tariff, but the tariff savings are likely offset or even outweighed by the higher operational cost and corporate tax exposure.
Supply chain revisitation to meet the origin criteria in a jurisdiction with a lower US tariff rateThe reciprocal tariff rate of 24% imposed on Malaysia is lower than the rate imposed on goods originating from Thailand, Vietnam, Indonesia, India and, of course, China.

However, should a business contemplate to move part or whole of its manufacturing process for US-bound goods to a jurisdiction with even lower tariff rate than Malaysia, it is important to evaluate whether such supply chain realignment would constitute a ‘restructuring’ for the purpose of Transfer Pricing Guidelines published by the IRBM/LHDN on 24th December 2024. If affirmative, there is potentially (but not necessarily) a large corporate income tax exposure arising on the imposition of a 24% corporate income tax on the compensation for loss of income.

The transfer pricing and corporate income tax implications and risks must be well-considered prior to any decision to move the production from one jurisdiction to another.

The Executive Order on 2nd April does not impose tariff on semiconductors, pharmaceuticals, lumber, copper, certain critical minerals not available in the US, energy, energy products and so on. While the tariff rate for some of the goods exported may be obvious, in other cases a proper tariff/HS Code classification may be necessary. Businesses are not necessarily bound by the HS Codes used for trade for past exports.

Some enterprises may also benefit from the use of Foreign Trade Zones (FTZ) in the US.

For longer term benefits, Malaysian businesses and industry associations must collaborate with MITI and relevant Government agencies to foster engagement with the US. Malaysia should not rule out potential ease of non-tariff barriers on goods and services from US. The 2025 National Trade Estimate Report recently published by the US Trade Representative outlines the Malaysian measures which are regarded by the US Government as barriers to free trade.

Certainly, businesses must watch the space diligently. It could go in either direction. The art of negotiation (or retaliation) may bear its fruits, or US may proceed to impose sector-specific tariffs on the presently exempted goods such as semiconductors. Also, the retaliation by other jurisdictions (be it a tariff on goods, services, software licenses or non-fiscal measures) may eventually lead to a lasting effect on the global trade order.

In any case, businesses must always be cognizant that trade tariffs are not just political and economic topics but entail proper technical analysis with regards to classification of goods, valuation of goods, computations to ascertain origin of goods and so on prior to any commercial decision for adaptation to the contemporary requirements.

This write-up does not strive to be an all-encompassing analysis of options available to businesses or their tax consequences. It simply sheds some light on the common aspects and urges businesses to undertake proper tax impact analysis – including transfer pricing / corporate tax implications – prior to any decision.

As always, we at TRATAX / WTS are committed to helping our clients to navigate the uncertain times with tax support in both strategic and tactical aspects.

This is article is written by Thenesh Kannaa, Executive Director at TRATAX Sdn Bhd and APAC International Tax Leader of WTS Global. He could be reached at thenesh@tratax.my

Note: The article is penned on 8th April noon. We are not responsible for updating the contents for currency thereafter.  The information herein are generic in nature and does not constitute advice. The material is a copyright of TRATAX Sdn Bhd, strictly no reproduction without prior consent and attribution.